Alyssa Jarrett is Director of Brand and Content Marketing at Iterable, where she specializes in creating data-driven content to educate growth marketers on how to develop world-class customer engagement. She has previously served in marketing roles for companies in SaaS and big data, including Ripple, Objectivity, Splice Machine, and Cray. Alyssa holds an M.A. in Mass Communication and Journalism from California State University, Fresno.